Jasper Zeelenberg

25+ yrs in inventory for global retailers & brands. Built a SaaS to drive profitable team behavior in supply chains. Now I help clients take control of NOOS: smarter planning, fewer stockouts, better margins—with tools that work in the real world.

You don't need more tech to fix your inventory

In the ’90s, a Polaroid and a pencil regularly outsmarted today’s supply chain tech. Why? It’s not the tools—it’s the thinking.

Time for a New Rhythm in Retail

Coats in August. Beachwear in February. This isn’t demand, it’s a scramble for budgets. If you’re still chasing “seasons” on paper, you’re selling yesterday’s weather. Stop forcing fashion into a time machine. Stock for reality.

Marketing vs. Supply Chain – A False Conflict

For NOOS (Never Out of Stock) items, stock-outs aren’t just a missed sale—they’re a broken promise. These essentials drive proportionally more sales than their share of inventory investment suggests, making alignment between marketing and supply chain critical.

The Cash Gap

Operational metrics like the Cash Gap help retail supply chains meet customer demand while optimising inventory and driving profitability.

Embracing Rule-Driven Decisions: The Future of Retail Supply Chains

Many AI solutions are black boxes, serving forecasts without clear rules. No wonder brands still don’t buy what they sell: they’re gambling on guesses, not guided by logic. Stop trusting opaque predictions—demand rule-driven clarity to stock what actually moves.

Lead-time Leverage

Supply chains should solve our needs, not drain our resources. Yet, by obsessing over efficiency and ignoring effectiveness, we forego profits. It’s time to ditch the efficiency fetish and measure success by throughput—money flowing, not stock piling.